After a sell-out debut in 2024, Jack Daniel’s is bringing back its popular Jack’s Rides experience to Melbourne streets for the Australian Grand Prix 2025.

Jack’s Rides offers fans a front-seat ride in a luxury, racing-inspired sportscar, with double the number of drives available this year.

From 14-16 March, between 12pm and 10pm, fans heading to or from Albert Park can book rides in pairs from either The Espy in St Kilda or Crown Melbourne in Southbank – turning their journey into an extension of the race-day thrill.

Each car is also kitted out with on-board headsets, so fans can channel their inner race driver and cheer each other on during the heart-pounding drive. Each passenger also receives a complimentary Jack Daniel’s cocktail. Learn more here.

Additionally, in celebration of its partnership with the McLaren Formula 1 Racing team, Jack Daniel’s is creating a dedicated race HQ for fans with the launch of Jack’s Garage at The Espy in St Kilda.

From 13-16 March, the beachside venue will be transformed into a race fan’s pit stop party, packed with authentic McLaren memorabilia – including driver suits and a stunning replica F1 car. Fans will also be able to enjoy signature whiskey cocktails, including the Last Lap Lemonade, which pairs Jack Daniel’s Old No.7 with fresh lemon.

The Espy’s Gershwin Room will also host live music, featuring Newcastle alt-rock heroes Rum Jungle, country sensation Brad Cox, US soul powerhouses Durand Jones & The Indications, and DJ Nina Las Vegas.

Brand Manager Ashleigh Wheeler said: “At Jack Daniel’s, we live for moments that bring people together over great whiskey and unforgettable experiences. With the return of Jack’s Rides and the launch of Jack’s Garage, we’re taking race weekend to the next level—bringing fans closer to the thrill of the track, the energy of the McLaren team, and, of course, the spirit of Jack Daniel’s. Whether you’re buckling up for a supercharged ride or raising a glass at The Espy, this is a weekend that race fans will never forget.

Get ready to start your engines, Melbourne – Jack’s Rides and Jack’s Garage are here to take race weekend to the next level. Tickets for each of Jack’s Garage’s nightly live music gigs are available now, with a percentage of the proceeds going directly to national music industry charity, Support Act:

• Thursday, 13 March: Newcastle alt-rock heroes Rum Jungle
• Friday, 14 March: US soul powerhouses Durand Jones and The Indications
• Saturday, 15 March: Legendary local DJ Nina Las Vegas
• Sunday, 16 March: Country sensation Brad Cox

Bookings for a spot in a luxe Jack’s Rides sportscar open at 9am, Friday 7 March HERE (link will go live Wednesday, 5 March). Spots are limited so fans are encouraged to get in quick.