Campari Australia has signed an agreement with Garage Beverage Manufacturing for the sale of its manufacturing site in Derrimut, Victoria.

As part of the agreements, Garage Beverages will continue to manufacture Campari Australia’s ready-to-drink products, including Wild Turkey, at the site.

Campari Australia Managing Director, Jacopo Borsa said the sale of the Derrimut facility was part of a broader strategy to focus the business on the sale and marketing of Campari’s brands.

“We are pleased to partner with Garage Beverages, a local manufacturer with extensive manufacturing experience and a strong commitment to excellence,” he said.

“We look forward to working with Garage Beverages over the coming months to ensure a smooth transition.”

The sale is targeted for completion towards the middle of this year and follows a challenging time for Campari Group, which announced a global restructure in February 2025.

The Group said it needed to take some “tough decisions, such as organisational restructuring” to ensure the group’s return to financial health.

It followed an announcement in October 2024 that a cost containment program would be undertaken by the Group as part of a switch to a ‘Houses of Brands’ operating model.

The new Houses of Brands are: the House of Cognac & Champagne; the House of Aperitifs; House of Whiskey and Rum; and the House of Tequila Each house will focus on premiumisation and be responsible for its global category profit and loss and resource allocation.

Campari reported in its full-year 2024 results that APAC (7% of total Group sales) declined by -6% in 2024. Australia was down -6% with a positive performance in the fourth quarter driven by aperitifs during peak season partially offsetting pressure
on the Wild Turkey portfolio and decrease in co-packing activity. Excluding co-packing, Australia recorded a flat performance.

Chief Executive Officer Simon Hunt said: ‘”I am pleased to announce that Campari Group delivered positive results and outperformance vs competition again in 2024, which was a challenging year marked by the cyclical impacts of macroeconomic and geopolitical volatility.

“Looking forward, following a transition period in 2025, we are very confident in our ability to deliver long-term sustainable outperformance by leveraging our powerful brand portfolio, the investments made so far, especially in route to market, systems and supply chain, the unique Camparista culture and talented team. Our leadership position in aperitifs presents an ever-growing opportunity given the evolving consumer trends, which, combined with our tequila and premium spirits
portfolio, also have significant potential for geographic expansion globally.

“At the same time, we will maximise the potential of the Group by driving efficiency and commercial execution while ensuring balance sheet and operating deleverage.”