Australia’s Tread Softly has won Non-Alcoholic Wine of the Year at the 2025 London Wine Competition for its Everything Except Pinot Noir 2024.

It was among a swag of medals taken home by Tread Softly creator Fourth Wave Wines, including Gold medals for Tread Softly Everything Except Pinot Noir 2024 (97 Points), Little Giant The Remarkables 105 y.o (96 points) and Little Giant Single Vineyard Pinot Noir 2023 (95 points), plus Silver medals for Little Giant Cabernet Sauvignon 2022 (91 points), Little Giant The Remarkables 85 y.o (94 points), Little Giant Single Vineyard Cabernet Sauvignon 2021 (93 points), Tread Softly Everything Except Rose 2024 (93 points) and Tread Softly Sauvignon Blanc 2024 (91 points).

Fourth Wave Wine founder Nicholas Crampton said: “It’s great to have received multiple awards and medals at this year’s London Wine Competition.  

“We see our zero-brands as being leaders in quality and so is great recognition being named Non-Alcoholic Wine of the Year for our Tread Softly Pinot Noir. Overall, our wines performed very well and is extra rewarding to see our Australian alcoholic and non-alcoholic ranges earning recognition on the global stage. These achievements are the result of our team’s dedication to excellence. A huge thank you and congratulations to our team for making it all possible”.

The London Wine Competition aims to recognise and celebrate the wines that consumers actually want to buy, whether from a retail store or off a menu. What sets the London Wine Competition apart is its judging process. It goes beyond blind tasting to determine medal winners. First, judges evaluate the wine’s label, design, and packaging, assigning a portion of the score based on visual appeal, storytelling effectiveness and how well the brand’s overall presentation aligns with its price point and perceived value for money.

Winning a London Wine Competition award requires high scores across all three judging areas. Exceptional quality wines might not be considered winners if the price and packaging don’t resonate with consumers. The competition recognises wines that excel in both quality and marketability. For example, having a 95-point wine wouldn’t guarantee success if it lacks visual appeal or offers poor value for money. Such a wine might be well-respected within the industry, but struggle to find buyers on shelves or restaurant menus.

“The quality of no and low beverages each year is increasing and the scores are reflecting that way,” said Sid Patel, CEO of Beverage Trade Network, organiser of London Competitions.

” I am very excited to push the growth of the category globally.”

Australia performed exceptionally well at the London Wine Competition, taking out the 2025 Wine of the Year trophy for Isabel Estate Wild Barrique Chardonnay 2022. Scoring 98 points, it won a Gold Medal and Chardonnay of the Year in addition to overall Wine of the Year.

View all the Aussie winners here.