Treasury Wine Estates (TWE) has revealed its new-to-market range Sorbet, which blends traditional varietals like Prosecco,
Rosé, Sauvignon Blanc and Shiraz with fruit and berry flavours such as passionfruit, mango and lemon.

Produced by the winemaker’s new $15 million in-house facility dedicated to NoLo (low and no) alcohol wine production in the Barossa Valley, Sorbet has a lower ABV of 8% and will sell for $16 per bottle.

The range will be available from October 2025 in partnership with Endeavour Group.

Head of Commercial Wine for Endeavour Group Leigh Firkin said: “The new Sorbet range is a high quality, diversified selection of lower-alcohol wine that responds to consumers wanting refreshment in their drink.

“For consumers, the artisanal nature of wine needs to be reflected in lower-alcohol alternatives as much as full-strength versions – and that comes through with a fresh take on classic varietals in sorbet.”

Research from the global authority on beverage alcohol data and intelligence IWSR forecasts a 5% compound annual growth rate for the no and low alcohol wine market between 2024 and 2028. Data shows that 50% of wine drinkers are reducing their alcohol intake, but taste continues to be the biggest barrier to purchasing wine that’s lower in alcohol.

TWE was an early pioneer in the no and low alcohol category, introducing a range of Seppelt low-alcohol wines in 1993.