Dua Lipa has celebrated her five sold-out stadium shows in England and Ireland by “Splitting the G” in a Dublin pub.

“5 SOLD OUT STADIUMS IN A ROW!!!! ~ ONLY ONE WAY TO CELEBRATE!!!! BY SPLITTING THE G!!!!!!” the singer wrote on Instagram.

Joining the celebrations was Dua Lipa’s fiancé, actor Callum Turner, who proposed in December.

“Splitting the G” is a drinking challenge associated with Guinness, where the goal is to take a single, large gulp of the stout in a way that the liquid and foam line up perfectly with the middle of the “G” in the Guinness logo on the pint glass. This means the foam should sit right at the midpoint of the letter “G” after your first sip. 

It has become a viral sensation and a badge of honour for Guinness lovers. Dua Lipa’s decision to share her “Splitting the G” moment on social media is also a massive PR coup for Guinness as the singer has 87.7 million followers on Instagram!

The surprising demographic that’s obsessed with Guinness

Guinness is experiencing a huge surge in popularity across Australia, with more people across all demographics embracing the dark brew.

According to the local distributor of Guinness, Lion Australia, growth is particularly strong among Gen Z drinkers (ages 19-25), whose consumption has risen by 47% in the past year. There has also been skyrocketing interest among women, where there has been a 70% increase.

The Princess of Wales is among the growing number of female Guinness fans and was spotted sipping a pint while celebrating St Patrick’s Day with the Irish Guards.