Liquorland has been confirmed as Official Supplier of the 2025 British & Irish Lions Tour and the Wallabies.

The tour kicked off on Saturday in Perth, marking the Lions’ first visit to Australia in 12 years, with matches to cover ground in six cities and more than 40,000 international fans expected to visit across the country.

Rugby Australia CEO Phil Waugh said: “The British & Irish Lions Tour is going to be a massive event across six cities with packed stadiums, and fans flying in from all over. There’s nothing quite like a Lions Tour, and we’re excited to see the whole country get behind it.

“Having Liquorland on board adds to the momentum and energy. It’s great to see them backing the Wallabies and helping fans get in the spirit of the game particularly as the wider support for rugby across the country continues to grow.”

Coles Liquor General Manager of Customer Loyalty Mia Horner said: “We’re incredibly excited to be part of the tour and take up this once in every 12-year opportunity. It’s a bucket-list moment for fans from abroad to join the Lions tour and we can’t wait to welcome them down under.

“We’ve lined up a cracking offer to help international fans find their local away from home with Liquorland and score great deals and money off their in-store shop through our partnership with SEN.”

The British & Irish Lions Tour of Australia 2025 dates

• Western Force v British & Irish Lions at 5:45pm AWST on Saturday 28 June at Optus Stadium, Perth
• Queensland Reds v British & Irish Lions at 7:45pm AEST on Wednesday 2 July at Suncorp Stadium, Brisbane
• New South Wales Waratahs v British & Irish Lions at 7:45pm AEST on Saturday 5 July at Allianz Stadium, Sydney
• ACT Brumbies v British & Irish Lions at 7:45pm AEST on Wednesday 9 July at GIO Stadium, Canberra
• AUNZ Invitational XV v British & Irish Lions at 7:15pm ACST on Saturday 12 July at Adelaide Oval, Adelaide
• Wallabies v British & Irish Lions at 7:45pm AEST on Saturday July 19 at Suncorp Stadium, Brisbane
• First Nations & Pasifika XV v British & Irish Lions at 7:45pm AEST on Tuesday 22 July at Marvel Stadium, Melbourne
• Wallabies v British & Irish Lions at 7:45pm AEST on Saturday July 26 at Melbourne Cricket Ground, Melbourne
• Wallabies v British & Irish Lions at 7:45pm AEST on Saturday August 2 at Accor Stadium, Sydney
  

Guinness scores with British & Irish Lions sponsorship