Australia’s wine sector is mobilising behind a new national campaign called ‘We make a wine for that’, which aims to reconnect consumers with the quality, diversity and relevance of Australian wine.

As momentum builds towards the consumer launch on 1 August and rollout of the national media and promotional plan, the campaign is bringing together regions, retailers and producers in a unified effort to activate and share the story of Australian wine in the moments that matter to consumers.

Retail, regional and producer engagement is already well underway. Endeavour Group will bring the campaign to life across the country, activating in Dan Murphy’s and BWS stores with in-store and digital media promotion. Independent retailers such as Fassina and Ritchies are also on board, supporting the campaign through store-level activations and promotional content.

Endeavour Group General Manager Endeavour Premium & Luxury Andrew Shedden said: “At Endeavour Group, we are incredibly enthusiastic about the ‘We make a wine for that’ campaign. Its message deeply resonates with our commitment to connecting consumers with the incredible diversity and quality of Australian wine for every occasion imaginable.

“The timing of this national push is incredibly relevant as we see consumers actively seeking versatile and approachable options, and a unified, sector-wide approach like this is precisely what’s needed to collectively elevate the profile and appeal of Australian wine at home.”

The regional response has been equally positive. NSW Wine, in partnership with Carriageworks, will host the Winter Cellar Door on Sunday 17 August in Sydney. The event will showcase more than 100 wines from 20 wineries across the state’s 16 wine regions, giving attendees a chance to discover the depth and diversity of NSW wine without leaving the city.

“Strengthening the domestic market is a priority for our wine businesses and this is a national campaign that we’re all excited to get behind,” said NSW Wine President Mark Bourne.

“It’s so important to keep telling the stories of our wine regions and the people behind our great wines and this August is all about reminding the Australian consumer just how good the wines on their doorstep are.”

Other confirmed regional activations include campaign rollouts supported by Langhorne Creek Wine Region, Coonawarra Vignerons, and Wine Geelong, as well as experiences from Kies Family Wines in the Barossa Valley and the National Wine Centre in Adelaide. 

To be featured in the campaign, wine businesses can submit events for listing on the national events calendar, which will be promoted to consumers via paid media, social content and PR.

Submit events here. Explore the campaign platform here.

Watch the campaign below: