Peaky Blinders creator Steven Knight has produced a new drama series based on Ireland’s most famous brewing family: House of Guinness.

Eight one-hour episodes of House of Guinness will be directed by Tom Shankland (House of Cards, The Punisher, The Serpent) and Mounia Akl (Boiling Point, Costa Brava Lebanon).

Premiering on September 25, House of Guinness is set in 19th-century Dublin and New York, following the death of Sir Benjamin Guinness, the man responsible for the extraordinary success of the Guinness brewery.

It focuses on the far-reaching impact of his will on the fates of his four adult children, Arthur, Edward, Anne and Ben, as well as on a group of Dublin characters who work and interact with the phenomenon that is Guinness.

“It’s the extraordinary story of a family who happens to be the inheritors of the biggest brewery in the world. They’re young and are given the task of taking on this incredibly successful brand,” Knight said. “The first priority is: Don’t screw it up. And the second priority is to make Guinness even bigger.” 

The House of Guinness cast includes: 

• Anthony Boyle (Masters of the Air, Manhunt) as Arthur Guinness
• Louis Partridge (Pistol, Enola Holmes) as Edward Guinness
• Emily Fairn (The Responder, Black Mirror: Demon 79) as Anne Plunket (née Guinness)
• Fionn O’Shea (Normal People, Dance First) as Benjamin Guinness
• James Norton (Happy Valley, Bob Marley: One Love) as Sean Rafferty
• Niamh McCormack (Everything Now, The Magic Flute) as Ellen Cochrane
• Seamus O’Hara (Blue Lights, An Irish Goodbye) as Patrick Cochrane
• Michael McElhatton (Game of Thrones, The Long Shadow) as John Potter
• Dervla Kirwan (True Detective: Night Country, Smother) as Aunt Agnes Guinness
• Michael Colgan (Say Nothing, The Regime) as Reverend Henry Gratton
• Danielle Galligan (Shadow and Bone, Obituary) as Lady Olivia Hedges
• David Wilmot (Station Eleven, Bodkin) as Bonnie Champion
• Jessica Reynolds (Kneecap, The Wolf, the Fox and the Leopard) as Lady Christine O’Madden
• Hilda Fay (The Woman in the Wall, Spilt Milk) as Sultan
• Ann Skelly (The Nevers, The Sandman) as Adelaide Guinness
• Elizabeth Dulau (Andor, Wicked) as Lady Henrietta St Lawrence
• Jack Gleeson (Game of Thrones, In the Land of Saints and Sinners) as Byron Hedges

Guinness sales boom

The series will give an added boost to Guinness sales, which have buoyed owner Diageo’s fortunes during a difficult year. The brand delivered double digit growth globally and gained share in its three largest markets in the year ending 30 June 2025.

Guinness sales in Australia also significantly spiked during the British & Irish Lions Tour, with 1.2 million litres estimated to have been poured.