El Toro Coconut Tequila has arrived on shelf—a smooth, versatile spirit that taps into Australia’s love of agave spirits.

Australia is the world’s fourth largest tequila market by revenue, with domestic volume growth projected at 4.36% in
2025.

Vok Beverages Brand Manager Eloise Penny said: “Coconut tequila is designed to lower the barrier of entry for curious drinkers while still delivering the tequila character bartenders and retailers are looking for.

“Australians already love coconut flavours; pairing that familiarity with tequila gives venues and bottleshops a fresh, premium option that works neat, over ice or mixed.”

Made with El Toro Clásico as its base, the coconut-flavoured tequila is designed for tropical cocktails, tequila twists on classics or simple at-home serves.

“The coconut-flavoured space has long been dominated by rum and vodka,” Penny said.

“Tequila is underrepresented here, which creates a genuine blue-ocean opportunity for El Toro to help define the flavoured tequila segment in Australia.”

Diageo sells UDL to Vok Beverages