Eight-time Grammy-nominated singer Avril Lavigne is launching her first wine, Complicated, a limited-edition Pinot Noir.

The wine has been created in collaboration with Banshee Wines, part of the Foley Family Wines & Spirits (FFWS) portfolio.

Paying tribute to her single “Complicated” on the heels of her successful North American Greatest Hits Tour, Complicated is described as a light, velvety Pinot Noir layered with bright notes of cherry and raspberry, crafted to embody the confidence, complexity, and creativity that define both Avril and Banshee.

“Over the last two years on my Greatest Hits Tour, I was rocking out with the Banshee bar set up backstage every night, ready for the afterparty, so teaming up on our own wine just felt right,” Lavigne said.

“I hope that everyone can crack open a bottle with their best friends, blast the music that started it all for me and enjoy the moment. Life can be complicated, but a good glass of wine doesn’t have to be.”

FFWS Chief Marketing Officer Jason Daniel said: “The Complicated collaboration fuses Avril’s unmistakable artistry and rock ’n’ roll spirit with our winemaking craft, giving fans a new way to connect with her music.

“It also highlights why Banshee has become one of the fastest-growing US wines and a top 15 California Ultra-
Premium brand, recognized with the coveted Impact Hot Prospect award for five consecutive years.”

Lavigne, who broke barriers early in her career, has long been a trailblazer for representation and equality in music. In her honour, Banshee will make a $10,000 donation to benefit songwriting camps for She Is The Music, an organization dedicated to creating more opportunities for women in the music industry.

The partnership is designed to give fans a tangible way to support a cause deeply meaningful to both Lavigne and Banshee.

Celebrity wines are big business in the UK and US.

Kylie Minogue’s wine range has sold more 17 million bottles worldwide since launching in 2020, while Dolly Parton introduced her first collection of wines, Dolly Wines, in collaboration with Parton Family Cellars and Vinarchy earlier this year.