The Australian Open has announced the return of Jacob’s Creek as the Official Wine Partner of the tournament.

Jacob’s Creek previously partnered with the AO from 2009 to 2018.

Tennis Australia Chief Commercial Officer Cedric Cornelis said: “Jacob’s Creek is synonymous with connection, celebration and the Australian way of life.

“We’re delighted to welcome them back to the Australian Open. Fans can look forward to raising a glass of one of Australia’s most loved wines as part of their AO experience, in what promises to be an incredible Australian Open.”

Vinarchy Chief Marketing Officer Sandy Mayo said: “We are proud to once again partner with the Australian Open as its official wine. This collaboration reflects our shared commitment to excellence, celebration, and bringing people together to create memorable experiences.

“We look forward to raising a glass of Jacob’s Creek with fans across the globe as we celebrate an unforgettable tournament in January 2026.”

As part of the partnership, Jacob’s Creek will debut a new wine bar in Garden Square, offering a curated selection of wines.

Beyond the precinct, the partnership will come to life in stores and in venues across Australia.

The Australian Open 2025 smashed attendance records, attracted 1.9 billion global fans and delivered record economic benefits to Victoria’s hospitality industry and epic awareness for drinks brands partnering with the event. Learn more here.

Jacob’s Creek is Australia’s number one wine brand. Available in more than 50 countries globally, the brand has collected over 8000 awards and sees more than 740,000 glasses shared daily across the world.

Vinarchy recently announced it had commenced full distribution of the portfolio of wine brands it acquired form Pernod Ricard earlier this year, including Jacob’s Creek, Stoneleigh, Church Road and Campo Viejo.