[yellow tail] has teamed up with its brand ambassador Sophie Monk to launch [yellow tail] Prosecco and Prosecco Rosé.

Monk said: “I’ve always loved a glass of Prosecco, it’s fun, fresh, and perfect for any occasion. For me, wine has always been about sharing laughs with friends or celebrating special moments with family. It doesn’t need to be stuffy or complicated – just really enjoyable.

“That’s why this collaboration with [yellow tail] felt like such a natural fit. The [yellow tail] Sophie Monk Prosecco is not only seriously tasty, but it’s made for getting party-ready. It’s got that pop of personality that brings a sense of fun and gets everyone smiling.

“I’m so excited to share it with Australia – trust me, it’s delicious!”

Prosecco is currently the fastest-growing category in wine, with Australian prosecco accounting for 74% of the category. With Prosecco drinkers skewing younger and enjoying their bubbles in social settings, [yellow tail] said the launch was a strategic move to meet evolving consumer tastes and recruit new drinkers into wine.

[yellow tail] Brand Manager Madeleine Lego said: “At[yellow tail], we’re thrilled to team up with Sophie Monk to launch a Prosecco that’s as vibrant and fun as she is. With her love of bubbles and broad appeal, Sophie brings the perfect sparkle to a wine that is made for social moments.

“We wanted to create a Prosecco that reflectsthe energy of Australia – and Sophie was the perfect person to help us tell that story.”

[yellow tail] Prosecco and Prosecco Rosé have an RRP of $19 and are available now at Dan Murphy’s and BWS stores nationwide.