Scotch whisky brand Chivas Regal has announced the global launch of a “clear spirit” called Chivas Regal Crystalgold.

No, it’s not April 1.

Crafted from a bespoke blend and refined through a pioneering filtration process, Chivas Regal Crystalgold pairs the mixability and versatility of a clear spirit with the depth of flavour of a dark, oak-aged spirit.

It’s described as having a sweet apple pie and creamy butterscotch nose with hints of orange and a complex palate that is rich and long lasting, with sweet red apples and juicy pears with warming spice.

Chivas Regal Master Blender Sandy Hyslop said: “Through years of experimentation, we have perfected a filtration process that removes colour while retaining flavour for a truly unique drinking experience.

“Our goal with Chivas Regal Crystalgold wasn’t just to innovate, it was to preserve everything people love about an oak-aged spirit, while presenting it in a way you’ve never seen from us before. The clarity is striking, but the flavour is unmistakably ours.” 

Chivas Regal Marketing Director Nick Blacknell said: “With 75% of consumers seeking spirits suited to afternoon-to-evening occasions, Chivas Regal Crystalgold meets a growing demand for spirits that are lighter and more versatile, while filling a unique space in our brand portfolio.

“We’ve created a product that allows for both existing, and new generations of drinkers to experience a new type of spirit made by Chivas Regal. It’s a breakthrough in filtration and taste, but more than that, it’s a statement of who we are: bold, strategic, and ahead of the curve.”  

Chivas Regal Global Brand Ambassador and F1 driver Charles Leclerc said: “Since partnering with Chivas Regal, I’ve been inspired by its unwavering commitment to craftsmanship and ability to balance heritage with innovation.

“That philosophy deeply resonates with me – it mirrors the way I approach both my career and off-track passions, like chess, where strategy and precision are everything. Chivas Regal Crystalgold is the embodiment of that spirit. It’s about pushing boundaries while staying true to your roots.” 

To celebrate the launch Leclerc and Chivas Regal have created the Leclerc Spritz, comprising of a blend of citrus, elderflower and mint, elevated with champagne and Chivas Regal Crystalgold.

Leclerc Spritz 

• 30ml Chivas Regal Crystalgold
• 30ml Elderflower Cordial 
• 20ml Lime Juice
• 60ml Sparkling Wine or Champagne
• Glass: Stemmed Glass
• Garnish: Mint Sprig

Chivas Regal Crystalgold is available in Australia via The Whisky Club for $100 a bottle.