McGuigan Black Label has been given a bold makeover aimed at bringing stronger shelf standout and clearer varietal cues for the range.

The new look features brighter colours and co-ordinated, tear-away caps aligning to label colours improve recognition and ease of choice for consumers.

The new packaging delivers a consistent design across all key global markets — including Australia, the UK, Asia, and Canada.

Alongside the new look and new to range this summer, the addition of Black Label Rosé and Black Label Classic White.

McGuigan Wines Senior Brand Manager Alyssa Kane said: “This commitment to value has made McGuigan a global favourite, with over 100 bottles sold every minute worldwide — a testament to the brand’s enduring appeal and reputation for delivering exceptional wine without the premium price tag.

“The refreshed label is a natural next step, we’ve modernised the pack to match the quality in the bottle, clearer, brighter and easier to find, while keeping the approachable taste that’s made Black Label a weeknight favourite.”

McGuigan Black Label has a RRP of $11 and can be found at all major liquor stores nationwide.