Tequila Don Julio has unveiled its Birdcage enclosure at this year’s Melbourne Cup Carnival—the Don Julio Hacienda—an opulent space inspired by the brand’s Mexican heritage.

The launch was attended by Collingwood football star Isaac Quaynor, who made a striking entrance in a custom-designed ensemble by Mexican American designer Willy Chavarria.

“I’ve always been drawn to fashion, heritage brands, and premium experiences; it’s how I express who I am beyond football. For me, it’s where confidence, creativity, and culture all come together,” Quaynor said.

“Wearing Willy Chavarria made me feel powerful. His designs are bold, thoughtful, and deeply rooted in heritage. That’s what draws me to Don Julio as well; there’s real passion and legacy behind the brand. Both Willy and Don Julio represent where tradition meets modern identity, and that connection really resonates with me”.

From the exterior, a striking reflective façade with agave leaf-inspired arches and textured finishes makes an impactful first impression. Traditional Mexican architectural details are reinterpreted through a modern lens, setting the tone for what awaits inside. 

Guests are welcomed through a dramatic arched entrance, where curated displays showcase Don Julio’s premium Tequila range setting the tone for a refined, sensorial journey.

Tequila Don Julio also partnered with Dave Robledo to reimagine Don Julio González’s iconic hat. Acclaimed hatmaker and founder of luxury label BAMBAM is known for his work with some of the most recognizable names in the music and film industry, Robledo has created an exclusive, limited-edition collection of three bespoke hats that pay homage to the brand founder and Mexican heritage. The collection was unveiled today on the walls of the Don Julio Hacienda’s secret tasting atelier, providing guests with an up-close look at the artistry of his pieces. 

“Each hat in this series is more than an accessory; it’s a statement,” said Robledo. 

“The stone tones were inspired by the raw, earthy textures of traditional Mexican architecture, strong, grounded, and timeless. I wanted the collection to reflect the deep cultural roots of the Don Julio brand while staying true to BAMBAM’s ethos of individuality, craftsmanship, and luxury. These pieces are about honoring heritage while creating something bold and modern.”

The Melbourne Cup Carnival will once again showcase the very best of racing, fashion, culture, food and wine across
four spectacular race days at Flemington Racecourse – kicking off with Howden Victoria Derby Day on November 1, followed by the Lexus Melbourne Cup, Crown Oaks Day and TAB Champions Stakes Day.

The Melbourne Cup Carnival is one of Victoria’s largest major events generating more than $500 million in gross economic benefit last year, creating jobs for thousands of Victorians and attracting hundreds of thousands of visitors to the track.

The official cocktail of the Melbourne Cup

The Victoria Racing Club (VRC) in partnership with Diageo has debuted its first-ever official cocktail for the Melbourne Cup Carnival, the Don Julio Golden Gallop.

Crafted by leading Australian bartender Jimmy Irvine, the Don Julio Golden Gallop will be available across multiple member facilities for an exclusive member price of $20 and general admission areas for $22.

Consumers can also recreate the cocktail at home, with Irvine sharing the recipe.

Don Julio Tequila Golden Gallop

• 30ml Don Julio Tequila
• 15ml yuzu cordial
• 7.5ml peach liqueur
• 7.5ml passionfruit liqueur
• soda water

METHOD: Build in a highball over ice. Garnish with a marigold flower.