Better Beer has cemented itself as one of Australia’s fastest-growing independent beer brands, officially selling 100-million cans since launching in November 2021. 

The brand has recorded over $95 million in retail sales in the past year, with 12-million litres sold across the portfolio and distribution with more than 7600 retailers nationwide.

The stellar result follows Better Beer emerging strongly from the collapse of major shareholder Mighty Craft in 2024. Launched less than four years ago, Better Beer now sits behind only 150-year-old Coopers Brewery in branded beer sales volume as an independent operator, a feat rarely seen in Australia’s competitive beer market.

The brand has built one of the largest social communities in the Australian liquor sector driven by co-owners Aussie comedians Matt Ford and Jack Steele from The Inspired Unemployed. It boasts more than 260,000 followers across platforms, including 227,000 on Instagram.

CEO and Co-Founder Nick Cogger said: “When we first launched, there were plenty of people who thought Better Beer was a ‘flash-in-the-pan’ brand, but we’ve proven them wrong.

“Reaching the 100-million can milestone in under four years is a huge achievement and a real testament to the hard work and passion of our team. It shows just how much consumers have embraced Better Beer and the shift towards better-for-you options. 

“We’re proud of what we’ve built so far, but this is really just the beginning. We see plenty of room for growth here in Australia, across New Zealand, and beyond. 

The brand’s next phase of expansion is supported by a strategic distribution partnership with Casella Family Brands, established in December 2024, which has strengthened Better Beer’s route-to-market and national availability.

Internationally, Better Beer continues to gain traction, recently extending its New Zealand retail footprint to include Better Beer Zero Carb and Better Beer Ginger Beer in 10-packs.

To help steer the business through its next growth phase, Better Beer has appointed Chris Pensabene (formerly Stone & Wood) as Chief Financial Officer.

Pensabene said: “I’m thrilled to join Better Beer at such an exciting stage of its journey. The brand has achieved remarkable momentum in a short time, and I’m looking forward to helping guide the next chapter.”

With volumes forecast to grow by more than 20% in FY26, Better Beer is on track to exceed 14-million litres in annual sales and reach its 20+ million-litre target in the coming years.