The Italian Consul General has joined with Campari to officially launch Aperol Spritz season in Australia.

In a stately address alongside Managing Director – Australia at Campari Group Jacopo Borsa, Consul General Gianluca Rubagotti officially welcomed the iconic orange tipple as summer’s perfect Aperitivo companion. 

On 8 November, Aperol will mark the season’s launch with 75 waiters descending on Sydney and Melbourne offering complimentary Aperol Spritzes.

Taking summer to the streets of Sydney, the parade of Aperol waiters will travel to popular locations including Watsons Bay and Bondi Beach before they catch the ferry to take in the iconic views of the city at Circular Quay.

Meanwhile in Melbourne, waiters will travel the spectrum of the city’s cultural hotspots from St Kilda Pier to Federation Square to Hosier Lane.

From sun-drenched rooftops to bustling beach bars, fans can track the waiters on Aperol’s Instagram at @aperolspritzau.  

Rubagotti said: “The aperitif is more than a drink — it’s a ritual pause between a day’s work and the night’s promise. Few capture this better than the Aperol Spritz.

“Its magic lies not just in the glass, but in the company — picture it paired with a plate of prosciutto crudo di Parma o San Daniele, green Castelvetrano olives, and Parmigiano-Reggiano cheese shards drizzled with aged balsamic vinegar from Modena.

“From Venice to Sydney, Aperol Spritz and its culinary companions remind us that summer is best served slowly, with flavour and friends.”

Borsa said: “Aperol is proud to be championing this aperitivo moment by bringing over a century of heritage and Italian flair to every glass. Partnering with the Italian Consulate General marks a cultural milestone: aperitivo is no longer just a taste of Italy, it’s becoming part of the Australian summer lifestyle.”

For those looking to get a flavour of Italy this summer; slow living, long lunches, and Aperitivo culture, consider this your sign to enjoy the sun on your back and bask in the glow of Italian summer right here in Australia.