Heineken has celebrated the extension of its decade-long partnership with F1 with the launch of the world’s first season ticket for the sport.

Heineken’s season ticket will grant holders – and their plus ones – access to every race on the calendar, with travel and accommodation included.

The first person to receive the pass will be British super fan Brandon Burgess in recognition of his incredible passion and dedication to the sport.  

Burgess kickstarted his mission to visit every Grand Prix in the 2025 season when the campaign got underway in Australia back in March, with the 29-year-old setting a budget of £20,000 for the whole season as well as aiming to complete the task using just his 28 days of annual leave from his job in London.

His dedication caught the attention of Heineken, as well as fans and media around the world.

Research shows Burgess isn’t alone in his passion. While many fans watch F1 from home, two-thirds (67%) say the sport has the power to bring people together instantly and the majority  (84%) agree there’s nothing like experiencing a race in person surrounded by fellow fans.

Max Verstappen, current F1 World Champion and Heineken 0.0 ambassador, presented the season ticket to Burgess.

“F1 has some of the most dedicated fans in the world, and the energy they bring, whether they are at the circuit or supporting from home, is a huge part of what makes this sport so special,” he said.

“What Brandon has done this season is incredible. He has shown real commitment to the sport and the community around it. It is only  right that he receives the first-ever season ticket from Heineken so he can continue sharing his  passion and enjoy the sport with as many different people as possible.”

Burgess said: “Attending every F1 race in a single year has always been my dream. It’s been a crazy challenge – juggling my full-time job and being on a limited budget meant that I’ve had to make some sacrifices, such as only visiting some countries for 24 hours and attending races alone.

“But it has enabled me to connect with fans all over the world – many of whom I still chat to. I never thought that when I started documenting my journey at the beginning of the year that so many people would be following along.

“And now to be recognised by a brand like Heineken and be the holder of the world’s first season ticket for F1 races is absolutely mind-blowing. It’s the opportunity of a lifetime, and I can’t wait to take this journey even further next year and share the experience with other fans.” 

With a global fanbase of 827 million, Formula 1 is growing in popularity among young adults and women.

Heineken CEO & Chairman Dolf van den Brink said: “After almost a decade of creating unforgettable fan experiences together, I’m thrilled we will be extending and expanding our partnership with Formula 1®.

“This new chapter of our partnership is about more than sponsorship – it’s about connecting with fans, creating unique experiences and celebrating the global F1 fandom. In celebration of this contract renewal, we are excited to launch the sport’s first season ticket, giving a fan and a friend the opportunity to attend every race of the season – truly a once in a lifetime adventure.

“We can’t wait to deliver more fan-first activations, shared experiences, and showcase the incredible energy that surrounds F1, both on and off the track – all with a cold Heineken (0.0) beer in hand.” 

Formula 1 President & CEO Stefano Domenicali said: “For nearly a decade Heineken has stood alongside Formula 1 with a shared passion for creating an unrivalled experience and spectacle for our fans.

“I want to thank the Heineken family, Dolf and his team for their continued support and am delighted that our partnership will bring even more excitement to spectators both at and away from track for many years to come. In motorsport, innovation is in our DNA, so I’m thrilled that Heineken continues to push the boundaries of engaging fans and taking them even closer to the action.” 

Pictured main: Dolf Van Den Brink and Stefano Domenicali.