Bourgogne wines are experiencing a slowdown in economic momentum, due to an uncertain international economic environment and a structural decline in wine consumption, especially in France.

However, the latest figures from the Bourgogne Wine Board (BIVB) show export volumes remained steady in Australia in the year to August 2025. On the other hand, the value of exports to Australia, the region’s 14th largest export market, slipped 6.3%.

Overall, on export markets, Bourgogne wine sales continued to grow (+4.3% over the first eight months of 2025 versus the same period in 2024), although growth has slowed in recent months following several years of double-digit increases.

Following two particularly dynamic campaigns (20222–23 and 2023–24), the 2024–2025 season was marked by both a reduced 2024 vintage (just over 1.2 million hectoliters) and a deteriorating global economic context. Bottled wine shipments (representing 46% of total outflows during the campaign) ended on a positive note, up 2% in volume from 2023–2024, reaching nearly 620,000 hectoliters.

By contrast, grape and must sales from the 2024 harvest followed the downturn in production, posting a sharp decline of –
36.6% in volume (2024–2025 campaign versus 2023–2024).

Early data from the 2025–2026 campaign point to a further contraction: -8.9% in volume for the first two months compared to the same period of the previous campaign.

BIVB said this evolution came as no surprise given the continuing deterioration of the global economic context and slightly
lower harvest volumes.

For the past decade, Bourgogne’s key export destinations have formed a consistent “Top Five Club”: the United States, the United Kingdom, Canada, Japan, and Belgium. Together, these countries absorb nearly 62% of Bourgogne’s export volumes and about 60% of export revenue (2015–2024 average).

Over the first eight months of 2025, while the top three markets maintained their positions, the rankings shifted: Sweden, which entered the group in early 2024, climbed to fourth place, while Japan dropped out and Belgium made a strong comeback.

Challenges in the United States

In recent years, BIVB said changing US trade policy—especially around tariffs—has repeatedly disrupted market stability and growth prospects. The Trump administration introduced a 25% customs duty in October 2019, leading to a sharp drop in Bourgogne exports: -16% in volume (12- month period from October 2019 to September 2020 vs. previous year). During the same period, exports to all other markets grew by +1%.

Bourgogne exports to the US surged by +83.8% within months (April–June 2021 versus January–March 2020). The reinstatement of the Trump administration in January 2025 reopened tariff negotiations for wine imports.

Between February and August 2025—the negotiation period and the lead‑up to the implementation of the new tariffs—Bourgogne exports to the US fluctuated sharply, varying from -11% to +19% month to month. Following the application of the new tariffs, export volumes fell by -21% in July and -22% in August 2025 (versus the same months in 2024).

As a result, over the first eight months of 2025, exports to the United States declined by -1.5% in volume and -4.1% in value compared with the same period in 2024.

BIVB said the coming months will determine how these new tariffs, combined with exchange‑rate fluctuations, affect retail prices and consumer purchasing behaviour.