Patrón Tequila stole the spotlight with a show-stopping toast at the 2025 ARIA Awards in celebration of its first partnership with the event.
Led by NOVA’s Tim Blackwell, the stage exploded in teal-and-gold lights as waiters weaved through the crowd, handing out Patrón El Alto mini bottles – turning every guest into part of the celebration.
ARIA Award winners Dom Dolla, Keli Holiday, Amyl and the Sniffers, Ninajirachi, Thelma Plum and Cody Simpson (above) were among the artists who raised a toast.

Signature serves of Patrón El Alto were also served at the exclusive backstage bar for winners to celebrate their achievements.
Patrón Tequila was announced as the Official Spirit Partner of the 2025 ARIA Awards in the week leading up to the ceremony taking place at Sydney’s Hordern Pavilion.


Patrón Tequila Australia Marketing Manager Lisa O’Neill said: “At Patrón, we celebrate those who take their craft to new heights, those who pursue greatness in everything they do and there’s no better stage for that than the ARIA Awards.
“Together with ARIA, we’re raising a glass to artists, the producers, and the creators shaping the sound of Australian music, a true celebration of craft, creativity, and excellence.”
To cap off the evening, Patrón brought a taste of Hacienda Patrón, the brand’s home in Mexico, to Sydney’s Hordern Pavilion for the official Patrón x ARIA Award After Party. Lush agave plants and flowing Margaritas set the scene as Australia’s leading music talent comes together to celebrate the night’s achievements.
ARIA CEO Annabelle Herd said: “The ARIAs are a celebration of excellence and achievement, and Patrón’s commitment to recognising our amazing local talent, creativity, and success makes them the perfect partner for the Awards.”
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