New releases

Skrewball launches global first hipflask in Australia

Peanut butter whiskey-flavoured liqueur Skrewball is debuting its first-ever 200ml PET hipflask exclusively in Australia and New Zealand.  

The launch comes as smaller, portable whiskey formats gain serious momentum across the region—200ml hipflasks within the American whiskey category are experiencing high single-digit dollar growth year-over-year, significantly outpacing traditional 700ml formats.

“We’re thrilled to bring this new size and shape to Australia and New Zealand, offering our consumers more flexibility while maintaining the premium quality they expect from Skrewball,” said Steven Yeng, cofounder of Skrewball.

“With its deliciously sweet, nutty spirit, now in a compact 200ml hipflask, consumers can enjoy Skrewball wherever the celebration takes them – from backyard barbecues to picnics and beyond.” 

Skrewball’s success in Australia and New Zealand continues to set the pace for the flavoured whiskey category. In both markets, Skrewball is the number two growth-driving brand in flavoured whiskey and, in Australia, it is the number two growth driver in American whiskey (Source: Circana (AU) Pty Ltd, 28 Sept 2025). 

For retailers, the 200ml hipflask represents a versatile new option: it encourages trial among new consumers, complements larger bottle offerings and is suited to impulse purchases or gifting occasions.  

Skrewball’s 200ml hipflask is available at independent retailers and online across Australia at an RRP of $24.99.  

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Categories: New releases