Coca-Cola Australia has launched Absolut Vodka Mixed With Sprite, the latest addition to its alcohol RTD portfolio.
The release brings together Absolut Vodka, Australia’s number one premium vodka brand, and Sprite, Australia’s number one lemon-lime sparkling soft drink.
Available in Absolut Vodka Mixed With Sprite and Absolut® Vodka Mixed With Sprite Zero Sugar varieties, the new range is now on shelf in 330ml cans, which can be purchased in either 4, 10, or 6×4 multipacks.
Coca-Cola Australia Vice President ARTD Matthias Blume said: “The launch of Absolut Vodka Mixed With Sprite brings together two iconic brands to deliver a premium, refreshing ready‑to‑drink option for Australian consumers. It’s an important addition to our growing ARTD portfolio and one that reflects both category momentum and consumer demand.”
The Coca‑Cola Company announced in 2023 that it planned to debut Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail globally. It followed Brown-Forman and The Coca-Cola Company creating global headlines in June 2024 when they revealed a partnership to debut the iconic Jack & Coke cocktail as a branded RTD.
Categories: New releases

