Move over orange spritzes, UK shoppers have gone crazy over Vinarchy’s new, very blue wine product—Echo Falls Blue Raspberry.

Launched exclusively into the independent trade this month, the 9% ABV product has been an instant hit on social media and quickly sold out at many locations.

Londis Solo Convenience’s Natalie Lightfoot told Scottish Local Retailer: “We haven’t had a product like this in a while that literally flies off the shelf!”

Pinkie Farm owner Dan Brown said: “There’s been massive demand for it. We bought 50 cases and we sold out on the same day we got it, so it’s just been a bit of a challenge getting the stock for it. It’s just been one of these lines that’s just absolutely exploded.”

Vinarchy Senior Brand Manager Maggie Applegate said: “We know that more people are discovering wine differently – flavour-first, occasion-led and often outside of traditional cues. Blue Raspberry is about meeting that behaviour head-on and giving retailers a tangible opportunity to capture that demand within wine, rather than seeing it play out in other categories.

“Putting this into wholesale first has been intentional and the results speak for themselves. It allows independents to back a flavour we can already see resonating across the market and drive incremental spend from shoppers. The category must evolve with how people are drinking, and we see this as a clear step forward for both consumers and our wholesale partners.”

Vinarchy CEO Danny Celoni announced on LinkedIn this week: “Our Echo Falls Blue Raspberry launch in the UK is lighting up! Retailers are selling out within hours, we’ve already hit more than 10 million impressions, and organic social engagement is accelerating at pace.

“At Vinarchy we’ve set about Redefining Wine—from glass to grape—and the early signs suggest we’re onto something with this one.

“This is just the start. We are on a mission to reignite the appeal of wine, drive genuine category growth and bring excitement back to the shelf. That means thinking big, expanding the category and bringing new people into wine as we redefine what it can be.

“This won’t be for everyone, but that’s the point! There’s a huge audience out there who want something fun, different and made for them. Echo Falls Blue Raspberry is one of those brands that we have seen to have potential to bring new people back into the category.”

Australians are already asking whether Blue Raspberry will be available Down Under. Comments on Celoni’s post included: “Its going off on insta—when can I get some in Australia please?”

The rise (and fall) and rise of blue drinks

Blue drinks originated in Victorian England around the 1850s, following the invention of coal-tar dyes. They gained popularity through Dutch Crème de Ciel (blue Curaçao) in the early 20th century, going on to become a global phenomenon with 1950s during the rise of Polynesian Tiki drinks, notably the 1957 Blue Hawaii.

But blue Curaçao lost much of its mixology cudos in the 1970s and ’80s, when it appeared in a few too many sweet, cheap cocktails at nightclubs and beach resorts.

But New Zealand bartender Jacob Briars famously resurrected the liqueur in the 1990s when he created the Corpse Reviver Number Blue, a riff on the famed Corpse Reviver Number 2. The idea was born when he saw a Facebook group called “Jihad on All Blue Drinks”.

Briars—who went on to become Bacardi’s Global Advocacy Director—told Bloomberg back in 2015: “I love serious drinks, but really? Can we no longer have fun?”

Briars’ creation quickly became a cult favourite and redefined how bartenders – and consumers viewed blue Curaçao. (Check out Absolut’s recipe here.)

“There’s not a single time you can put a blue drink down in front of people when it doesn’t make them smile,” Briars said. “And that’s what we’re in this industry for, after all.”

More recently, the blue drink movement has grown to include everything from blue cognac liqueurs to vodas, gins and tequilas.

Prepare for your social channels to be flooded with blue concoctions throughout 2026.