Fever-Tree and Gin Events are launching Fever-Tree G&T Week to reposition the Gin & Tonic as a premium on-premise serve.

Running from 18–24 May 2026, Fever-Tree G&T Week will bring together leading venues and distillers across the country to encourage consumers to trade up and rediscover the G&T as a premium experience.

While the G&T remains one of the most ordered mixed drinks, Fever-Tree said is often treated as a default pour rather than a considered, premium offering, presenting a significant commercial opportunity for venues willing to rethink its execution.

For venues, the G&T offers a rare balance of simplicity and value: quick to execute, minimal labour, and clear potential for premiumisation through spirit selection, mixer choice, glassware and garnish.

National Sales & Trade Marketing Manager for Fever-Tree Australia Darren Dalzell said: “Done properly, a G&T is one of the most commercially effective drinks on a menu.

“It allows venues to deliver a premium experience without slowing service, while encouraging customers to trade up.

“In many venues, the G&T is still seen as a default option,” Dalzell said. “That means there is a missed opportunity. Small changes – using the right tonic, better glassware and a thoughtful garnish – can significantly elevate both the experience and the price point.”

During the week, participating venues will feature curated G&T menus built around pairings entered into the inaugural Fever-Tree G&T Cup, a national competition to identify the best gin and tonic pairing in the country.

A strong line-up of venue partners are already on board for G&T Week, including Icebergs and The Beekeeper in Bondi, alongside leading gin brands, have signed on, with venues such as Hains & Co in Adelaide and White Rabbit Cocktail Room in Canberra also set to take part.

“We have always believed the best drinking experiences happen in great venues,” Dalzell said. “This is about giving venues a platform to showcase that, and showing consumers just how good a G&T can be when it’s done properly.”

For more information visit www.ginandtonicweek.com

There’s still time for venues to register to be a part of Fever-Tree G&T Week. Head to www.ginandtonicweek.com for more details.