Just in time for Mother’s Day, Matthew McConaughey’s mum has taken a starring role in Pantalones Organic Tequila’s latest ad campaign.

At 94, Kay “MaMac” McConaughey appears in a new set of videos for Pantalones as the “Most Interesting Mom in the World”.

She delivers her signature brand of sharp, slightly unfiltered wisdom in the videos, think stories about her husband’s “beast” and how he died mid-coitus, her unapologetic love of good tequila and the kind of one liners you can’t script.

The spots introduce MaMac into Pantalones Organic Tequila’s ongoing “Official Tequila Of” campaign starring co-founders McConaughey and wife Camila, leaning into the brand’s irreverent tone and celebrating the idea that personality only gets better with age. 

And because MaMac doesn’t do anything halfway, the campaign also includes her go-to cocktail, MaMac’s Manhattan.

MaMac’s Manhattan

• 2 oz Pantalones Organic Extra Añejo Tequila
• 1 oz Averna Amaro
• 2 dashes orange bitters
• Garnish: orange twist

Method:

1. Combine: Add the extra añejo tequila, Averna amaro, and orange bitters into a mixing glass with ice.
2. Stir: Stir well until chilled (do not shake).
3. Strain: Strain into a chilled coupe or martini glass.
4. Garnish: Garnish with an orange twist.

Watch two films from the new campaign below (the first one features recollections of the “beast”):