McWilliam’s has launched a new contemporary table wine collection called TERRA, designed to complement relaxed, at-home dining.
Available nationally, the range features four varietals: Sauvignon Blanc, Chardonnay, Pinot Noir and Shiraz.
Honouring the brand’s rich legacy, TERRA blends McWilliam’s six generations of winemaking expertise with the defining characteristics of the region.
Sixth generation family member Scott McWilliam said: “TERRA reflects how Australians are enjoying wine today – fresh, generous and made to be shared.
“With this range, we’re proud to bring McWilliam’s heritage to a new generation of wine drinkers in a way that feels more contemporary and relaxed. TERRA is all about taking the formality out of wine and bringing it back to everyday life, whether that’s a casual dinner, a long lunch or time around the table with friends.
“By focusing on approachability, versatility and pure enjoyment, we’re reconnecting wine with how people actually live and making it a natural part of more moments, not just special occasions.”
Visually, TERRA makes a statement with a distinctive pewter thumbprint detail on the label acting as a modern maker’s mark, a nod to the hands that have shaped McWilliam’s wines across six generations.
McWilliam’s TERRA wines are available now from major and select independent retailers nationally and www.mcwilliams.com.au at RRP $19.
Categories: New releases


