FELLR has announced a multi-year partnership with Venues NSW, with the independent drinks brand becoming an official Alcoholic Beverage Partner across some of the country’s most iconic stadiums.

Its Watermelon Alcoholic Soda, which sells over half a million litres nationally, will now be pouring at Accor Stadium, CommBank Stadium, McDonald Jones Stadium in Newcastle and WIN Stadium in Wollongong.

The partnership will put the homegrown brand front and centre for the millions of fans who pass through these venues every year. With five million people expected to move through Venues NSW properties annually, the deal represents the single
biggest platform in FELLR’s history.

The Venues NSW deal builds on an already strong stadium footprint for FELLR. The brand has established itself as a top-selling RTD at the SCG and Allianz Stadium, including the number one selling RTD on AFL game days — a result that signals just how well FELLR resonates with live sports and entertainment audiences across NSW.

FELLR Co-Founder Andy Skora said: “Partnering with Venues NSW is genuinely a pinch-yourself moment for us. These are the
venues where Australia’s most iconic moments happen — grand finals, world tours, once-in-a- generation concerts — and to now have FELLR as part of that experience is something we couldn’t have dreamed of when we started.

“Five million people walking through these venues every year, and FELLR will be in their hands. That’s an extraordinary thing for an Australian-owned, independent brand, and we couldn’t be prouder to be on that national stage.”

FELLR Co-Founder Will Morgan said: “It’s hard not to reflect on how far we’ve come. Andy and I quit our jobs, threw everything we had into this idea, and then the world shut down.

“We were locked in our apartments trying to launch a brand that was built for pubs, bars and live events — and we ended up launching into 25 stores, unable to leave our building. Fast forward to today, and FELLR is now an official beverage partner of some of the greatest stadiums in the country.

“That journey — from our apartments to Accor Stadium — is everything you hope for when you back yourself and your
product.”