The Macallan has unveiled ‘Drink of a Generation’, a new global campaign featuring actor James Marsden and his son Jack.

The campaign draws a parallel between generational legacy and the decades-long maturation journey behind two of The Macallan’s most exceptional whiskies: Sherry Oak 25 Years Old and Sherry Oak 30 Years Old.

At the heart of the campaign is a cinematic hero film exploring the symbolic passing of knowledge, values and tradition from one generation to the next. Through the authentic relationship between James and Jack Marsden, ‘Drink of a Generation’ aims to reflect The Macallan’s belief that true mastery is never created overnight. Rather, it is shaped patiently over time, nurtured through experience and ultimately shared with future generations.

The Macallan Creative Director Jaume Ferras said: “’Drink of a Generation’ is a celebration of the moments, relationships, and experiences that gain greater meaning over tine. The campaign reflects the philosophy that defines The Macallan – a belief in patience, craftsmanship, and the enduring value of legacy. Through James and Jack’s story, we are able to explore how knowledge, passion, and mastery are passed from one generation to the next, creating connections that transcend time.”

Central to the campaign are The Macallan Sherry Oak 25 Years Old and Sherry Oak 30 Years Old expressions, two single malts that exemplify the brand’s mastery of sherry seasoned oak casks and long-term maturation.

Matured for a quarter of a century in predominantly sherry seasoned European oak casks, The Macallan Sherry Oak 25 Years Old reveals a rich and sophisticated character, delivering layers of dried fruits, warming spice and oak complexity. Bottled at 43% ABV, it represents the patience required to create a whisky of exceptional depth and balance.

The Macallan Sherry Oak 30 Years Old extends that journey even further. Matured for three decades, the expression offers remarkable richness and refinement, with an intricate profile shaped by time, oak, and craftsmanship. Also bottled at 43% ABV, it stands among the most revered whiskies within The Macallan’s portfolio.

The Macallan Sherry Oak 25 Years Old and Sherry Oak 30 Years Old are available in selected liquor stores across Australia.