Asahi Beverages has reduced the bottle size and price of Corona in Australia, with the beer now sold in 330ml bottles instead of the previous 355ml size.

The updated Australian range also features a lower recommended pricing. Asahi said the update was due to changing consumer demand in the international beer segment.

Corona is owned by AB InBev and distributed by Asahi Beverages in Australia, where just over half of international beers are now sold in 330ml bottle sizes or less.

Corona Marketing Manager Marc Slater said: “Corona remains the same crisp, refreshing beer Australians love. The size of Corona bottles in Australia is changing, largely in response to changing trends, which are seeing Australian beer drinkers increasingly mindful of their alcohol consumption and cost of living concerns.

“While the size of Corona bottles is being reduced by about 7%, the RRP of a case will come down by at least the same amount. The liquid will remain unchanged.

“People are looking for brands that offer value, choice and formats that suit different occasions.

“The move to 330ml bottles, supported by lower recommended pricing, is part of that. It brings Corona into line with a widely recognised international beer format.”

The reduced volume means the amount of standard drinks per bottle will lower from 1.3 to 1.2.