FELLR has announced a new partnership with Australian Vintage that will significantly expanding the brand’s sales reach across Australia.

Commencing on 1 August 2026, the agreement will see Australian Vintage leverage its established distribution network across
all states and territories, positioning FELLR for broader expansion.

Since launching in July 2020, FELLR has become one of Australia’s most awarded and popular RTD brands. Under the new partnership, Australian Vintage will bring FELLR’s existing range of light RTDs to market and support the brands push into vodka-based RTDs and full bottled spirits.

Australian Vintage Chief Commercial Officer Aaron Lohrey said: “FELLR has built a strong reputation by creating a brand that resonates with today’s consumers over time, and we see significant potential to build on that success through our sales and distribution capabilities.

“Our customer relationships and innovative mindset provide a strong platform to expand FELLR’s presence, while adding greater benefits to our customers asking for a better range of brands that we bring to market.”

FELLR Co-Founders and Directors Will Morgan and Andy Skora said: “When we started FELLR, we simply wanted to create drinks our mates were stoked to share. To now be taking that across the country with a partner like Australian Vintage is genuinely surreal.

“This partnership gives us the opportunity to build on the momentum we’ve created, strengthen our off-premise presence, support our retail partners and make FELLR more accessible to consumers across Australia. We’re hugely excited about what’s ahead and confident Australian Vintage is the right partner to help take the brand to the next level.”

Australian Vintage CEO Tom Dusseldorp said: “Partnering with FELLR was an easy decision. Based on our expenses data, our company consumption showed we loved it before we even started talking.

“To build a brand from nothing and maintain consumer love over some of the toughest competitive times in RTD shows that the guys have created something special. It’s a privilege to drive the brand from here and we look forward to expanding our
portfolio in a very considered way to ensure we are providing retailers with curated and consumer backed brands.”