Johnnie Walker Blue Label has announced a year-long partnership with actor Callum Turner, who joins the brand as its new Global Ambassador.

With three summer films and a television series on the horizon, Turner can currently be seen on the big screen in the independent features Rose Bush Pruning and Rose of Nevada and will star in the upcoming romantic comedy One Night Only. Next year, he will be seen as the male lead in the Apple TV+  adaptation of Neuromancer.

He also recently married singer Dua Lipa during a lavish multi-day wedding celebration in Sicily, sending his profile soaring.

The collaboration will celebrate Turner as a leading man in a series of unguarded videos and intimate portraits as he raises a glass of Johnnie Walker Blue Label. The actor will travel to Scotland on a trip of discovery as he uncovers how the distiller’s Master Blender sources whiskies of sufficient depth and character.

Turner said: “The ethos of Johnnie Walker Blue Label is one that I’ve always admired. With only one in ten thousand casks ever making it in, that level of care is what sets it apart. Blue Label is the first bottle I reach for when celebrating with my mates, and now to officially be in partnership is a real honour” 

Johnnie Walker Global Brand Director Neil Shah said: “For over 200 years, Johnnie Walker has championed progress in all its forms, and  Johnnie Walker Blue Label stands as its ultimate expression. Callum embodies that  same spirit: quietly persistent, endlessly dedicated to his craft, forging his own path  while staying true to his roots.  

“We’re proud to welcome him to the Johnnie Walker Blue Label family as he enters  the next chapter of his journey, celebrating his continued rise as an icon of style and  screen through the Keep Walking spirit.” 

Watch the first video below: