The Tasmanian Government is launching Beer Tasmania to boost the local craft beer industry following the announcement the historic James Boag brewery will close later this year.

Beer Tasmania will elevate the work of independent brewers across the region. A collaboration with Hospitality Tasmania and the Independent Brewers Association, it will develop a northern beer trail and a northern beer weekend, helping to showcase local brewers, attract visitors and drive economic activity.

The investment is the first tranche of initiatives to be funded from $1 million being returned by Lion, which was given the grant by the Tasmanian Government towards the redevelopment of the Boag’s Brewhouse.

Lion announced in June that the James Boag brewery would close in November 2026 due to long-term decline in the national beer market. The company said the decline had caused the brewery to run significantly under capacity for many years. Combined with significant cost inflation, Lion said it meant the brewery was no longer viable.

Tasmania Premier Jeremy Rockliff (pictured main) said initial research had shown the Beer Tasmania collaboration could deliver 150 new jobs and up to $10 million in economic activity for Tasmania.

​“From Little Rivers to Du Cane, we have independent brewers across the region that have built strong reputations,” Rockliff said.

“Beer Tasmania will take this work to the next level by drawing visitors, strengthening awareness and backing local jobs.”