Australia’s most popular pre-mixed alcoholic drink, Hard Rated, has surpassed $1.5 billion in retail sales and is celebrating the milestone with the launch of new flavour, Orange Passionfruit Zero Sugar 4.5%.

The Orange Passionfruit flavour is now on sale at liquor stores around Australia, joins the growing core flavour range, including Lemon, Lemon Lime and Orange. 

Since launching in July 2023, the brand has grown to make up around one third of all light spirit RTD retail sales at Australian bottleshops.

The new Zero Sugar Orange Passionfruit is 4.5% ABV, pairing the familiar citrus hit of orange with tropical passionfruit.

Hard Rated spokeswoman Lauren Fildes said: “The success of Hard Rated Orange makes Orange Passionfruit the natural next step for the brand.

“When a flavour performs as strongly as Hard Rated Orange, you don’t reinvent it, you build on it. Orange Passionfruit delivers the same refreshing citrus hit with a tropical twist that we’re confident fans of Hard Rated will love.

“We’re incredibly proud of Hard Rated’s success and how it’s delivered sales of more than $1.5 billion for our retail customers in just three years.”

Hard Rated Orange Passionfruit (4.5% ABV) is available in 375mL cans in 4-packs, 10-packs, 24-packs and 30-packs.