Asahi Beverages has announced the appointment of Brian Phan to the expanded role of Chief Commercial Officer.

Phan has been Asahi Beverages’ Chief Growth Officer for the past five years, overseeing marketing, innovation & disruption,
strategy, insights and Asahi’s in-house agency 1House.

The expanded role combines the company’s Commercial and Growth functions, which Asahi said would allowing it to better respond to the evolving beverages market and provide more growth opportunities for its customers.

Asahi Beverages Group CEO Amanda Sellers said: “Brian brings to the enhanced Chief Commercial Officer role his deep experience, astute insight, long-term strategic foresight and exceptional leadership skills.

“In his role as Chief Growth Officer, Brian has contributed enormously to the business’ continued expansion over the past five years.

“Consolidating our Commercial and Growth functions into a single function led by Brian will allow us to better support our customers.”

Prior to his role as Chief Growth Officer, Phan was General Manager Marketing at Carlton & United Breweries.

Phan’s appointment follows the announcement in May that Asahi Beverages’ inaugural Chief Commercial Officer Nigel Parsons has been appointed to the role of CEO, Asahi Europe International.

“Nigel has made an enormous contribution in his roles as Asahi Beverages’ inaugural Chief Commercial Officer and earlier during his four years as CEO of our former Asahi Lifestyle Beverages division,” Sellers said.

“I thank Nigel for his leadership, passion and performance focus and wish him the very best for his new role in Prague in the Czech Republic.”