Move over Honey Deuce, tennis has a new viral cocktail: the Moët Serve, made with Moët Ice Impérial and fresh lime and sealed in a can that resembles a tennis ball canister.

The US Open Tennis Championships will return to New York City in late August 2026, and Moët & Chandon is its Official Champagne.

Guests can enjoy Moët & Chandon Impérial, Nectar Impérial Rosé, The Moët Mimosa-featuring Ice Impérial and the Moët Serve, Moët & Chandon’s newest ready-to-drink offering.

The Moët Serve will be available at the new Moët & Chandon Club de Tennis Bar in the heart of the US Open’s Food Village and at select bars and restaurants throughout New York.

Moët & Chandon CEO Sibylle Scherer said: “We are honoured to return as the Official Champagne of the US Open, a tournament whose energy, elegance and shared sense of emotion are naturally aligned with Moët & Chandon.

“For decades, the Maison has celebrated the world of tennis, and in 2026 we are delighted to bring a new sense of play, style and celebration to the tournament.”

It’s surprising to see Moët & Chandon serve up its legendary Champagne in clear PET cans as a ready-to-drink option. The new style of RTD has already taken off in Australia, with brands including Jervis Bay Distilling Co. using them for their visually appealing and award-winning range.

As Creative Brands notes: “The packaging may be playful, but the implications are serious. For decades, convenience in drinks was largely associated with the ready-to-drink (RTD) category, often seen as the preserve of mainstream brands.

“Now, the world’s biggest champagne house is embracing the same ethos, demonstrating that ease of consumption and premium quality are no longer mutually exclusive. By doing so, Moët & Chandon is not only broadening its reach but also redefining what luxury can look like in modern drinking culture.”

The question is whether the Moët Serve can rival the honeydew ball-toppped Honey Deuce with tennis fans. The Grey Goose stand serves about 5000 Honey Deuces each day during the tournament, with people often queuing for up to 45 minutes to get their hands on one.

While the US Open has confirmed the price of a Honey Deuce will remain steady this year at $US23 (around $32 Australian dollars), the price of the Moët Serve hasn’t been revealed. Considering a standard glass of Moët & Chandon served in a signature golden goblet usually costs $US32 (around $45 Australian dollars), it will be interesting to see which way pricing goes on the new cocktail.

And then Moët just needs the influencers to do their thing …