Good Drinks Australia has expanded its beer portfolio with the launch of Miller Dry 3.5%, a premium, mid-strength, lower-carb lager.

The American brand’s latest release was created specifically for the Australian market and delivers a refreshingly crisp, easy-drinking taste with low bitterness.

Molson Coors Brand Manager James Marsden-Smedley said: “Mid-strength beer is a genuine growth segment, not just as a percentage of the beer category but across adult beverages.

“While the headlines suggest that younger millennials and Gen Z are avoiding alcohol, they’re actually just being smarter and more discerning about the choices that they make. With lower alcohol and lower carbs without compromising on flavour, Miller Dry fits with their lifestyle.”

Molson Coors’ Senior Sales Manager – Australia Gareth Owen said: “Miller Dry 3.5 is the product of a fantastic partnership between Good Drinks and Molson Coors, built for Australia around the idea of ‘Easy Like Miller Dry’ – easy drinking, easy occasions, no compromise.

“It’s a smooth, lower-carb, mid-strength lager and it taps perfectly into the momentum behind both the mid-strength and lower-carb categories.”

The launch taps into the prime drivers that continue to reshape beer. Contemporary Beer accounts for around 40% of beer nationally as the modern easy drinking profile resonates with more adults. Mid-Strength is the other major category driver at play, with close to a third of beer volumes now in lower ABVs.

“The challenge for the industry is ensuring that consumers are given enough choice in higher value Contemporary Beer, enticing premiumisation,” Marsden-Smedley said.  

Miller Dry 3.5% is proudly available now in cans nationwide.