The latest International Organisation of Vine and Wine (OIV) figures show Australia is the 10th largest wine-consuming country in the world.

Australians quaffed around 5.3 million hectolitres of wine in 2025 — approximately 2.5% of global wine consumption. Not bad for a country with a population of around 28 million.

The top 10 markets for wine in 2025 were:

1. United States
2. France
3. Italy
4. Germany
5. United Kingdom
6. Spain
7. Russia
8. Argentina
9. Portugal
10. Australia

China came in at number 11, however consumption dropped by 13% between 2024 and 2025.

OIV said the latest figures show a global wine sector that is reacting to the real-time impacts of trade policies while also adapting to longer term changes in terms of climate and consumption.

It reported the value of global trade remains at significantly higher levels than pre-COVID-19, although both volume and value decreased in 2025 due to tariff policies and economic factors.

Production was impacted by climate events in both hemispheres, resulting in a low global vintage for the third consecutive year. This helped to offset the impacts of a decline in global consumption in recent years, driven again by economic pressures on consumers as well as by shifting patterns of consumption in mature markets.

OIV Director General John Barker said: “Over the past few years, the wine sector has been adapting to ongoing climatic,
economic and societal challenges.

“In 2025, the disruption to international trade through tariff policies was yet another external impact that producers, exporters and supply chain must manage.

“Overall, the sector is showing its resilience, both looking for new market opportunities and adjusting production capacity in line with demand. Trade and product value remain strong and recent bilateral or multilateral trade agreements will help to create positive conditions for evolving markets.”

The global vineyard surface area declined for the sixth consecutive year, reaching 7.0 million hectares in 2025 (-0.8%/2024) as major vine-growing countries in both hemispheres tailor their vineyard area to market conditions.

Global wine production is estimated at 227 million hectoliters in 2025, slightly above the historically low 2024 level (+0.6%). Climatic variability continued to affect production across many regions.

Additionally, production in some major regions was impacted by decisions to reduce production capacity. By contrast,
countries such as Brazil, New Zealand, South Africa, and Moldova benefited from a rebound after reduced 2024 vintages.

World wine consumption is estimated at 208 million hectoliters in 2025, down 2.7% compared with 2024. This reflects the combined effect of long-term structural shifts in mature markets, changing consumer behavior and recent economic pressure on purchasing power.

Key growth markets for 2025 were Portugal, Brazil, Japan and parts of Eastern and Central Europe. Notably, US wine imports declined to 5.5 billion euros down 12% compared with 2024.

OIV said a third year of comparatively low global production means that production and consumption are broadly balanced, minimizing the impact of lower consumption on stock levels. In 2025, the gap between wine global production and consumption was estimated at around 18.7 million hectoliters.