Dan Murphy’s has been voted Australia’s favourite liquor retailer in the Canstar Blue 2026 Most Satisfied Customers Awards.

Based on an independent customer survey of 1721 Australians about their recent liquor shopping experiences, Dan Murphy’s outperformed all major retail competitors to claim the highest overall customer satisfaction rating across the country.

The retailer achieved standout ratings across key consumer criteria, including overall value for money, store range, checkout speed and flexibility, and website layout and navigation.  

Dan Murphy’s scored five stars, rating ahead of Liquorland in second position with four stars, followed by BSW and ALDI, both with three stars. First Choice Liquor Market won the top award in 2023, 2024 and 2025.

‍Dan Murphy’s Managing Director Benjamin Ward said: “With household budgets under continuous pressure, our priority over the last year has been keeping our core Lowest Liquor Price Guarantee front and centre.

“Winning Canstar Blue’s customer satisfaction award is direct proof from real Australian shoppers that our focus on lowest prices and range is delivering where it matters most.

“This win is a testament to our team’s unwavering dedication to providing Australians with the best range, lowest prices, and seamless shopping experiences across all 280+ stores and online.”

‍Canstar Blue’s national ratings evaluate liquor retailers directly through consumer feedback collected via accredited research panels. Learn more here.