The Australian Open and Lion have announced a new multi-year deal that will see Hahn as the Official Beer of the Australian Open and Australian Summer of Tennis tour.

The Australian Open has become one of the great Australian summer experiences, bringing together 1.4 million fans in 2026 to watch world-class tennis.

At the 2027 Australian Open, Hahn House will provide a vibrant new two-storey destination on Grand Slam Oval. Featuring a spacious layout, the venue will include beer garden and front-row access to the atmosphere and excitement of the tournament.

Additionally, Stone & Wood will bring a coastal vibe to Garden Square and the Victorian local, while Four Pillars will also add to the Australian Open’s line up of fan favourites with a new bar at Kia Arena.

Hahn will also take the Australian Open experience beyond the tournament gates and into pubs, bottle shops and
loungerooms across the country. Fans can expect limited-edition Hahn packaging, competitions, exclusive tennis-inspired
merchandise and other surprises along the way.

Tennis Australia Chief Commercial Officer Cedric Cornelis said: “The Australian Open is where world-class sport, entertainment, hospitality and culture come together, and LION is a brand that shares our passion for bringing people together to celebrate great moments.

“We are constantly looking for new ways to elevate the fan experience, and Hahn House will provide an exciting new destination on Grand Slam Oval where fans can soak up the atmosphere, enjoy great hospitality and stay connected to every moment of the action.”

LION CEO and Managing Director Anubha Sahasrabuddhe said: “Partnering with Tennis Australia is a major milestone for LION as we continue to invest in Australia’s biggest cultural and sporting moments.

“The Australian Open sets the global benchmark for major events, and there is no better backdrop to share the love on and off the court, showcasing our portfolio through elevated hospitality experiences.

“We are looking forward to working closely with Tennis Australia to deliver the best guest experience possible across Melbourne Park and beyond during the Summer of Tennis.”