Asahi is boosting production of its Asahi Super Dry beer at an American plant it acquired last year as the April 2 deadline looms for the Trump administration to implement a new […]
Asahi boosts US production as tariff war looms
Australian drinks industry braces for US trade war
As the April 2 deadline looms for the United States to implement a new wave of tariffs under its Fair and Reciprocal Trade Plan, there are concerns the Australian drinks industry could end […]
Accelerator program supports brands with free PR
PR and Communications agency Agent99 has launched a Food and Beverage Accelerator Program to support brands with their campaigns. During an initial pilot period, one brand will be selected per quarter and will receive strategy […]
Trump threatens 200% tariff on EU alcohol
US President Donald Trump has vowed to place a 200% tariff on European wine and spirits. The threat follows the European Union announcing it would reinstate a 50% tariff next month on […]
Brett Lee’s Sydney Beer Co goes into administration
The brewing company part-owned by cricketer Brett Lee, Sydney Beer Co, has gone into administration. Founded in 2016, Sydney Beer Co supplies its products to more than 350 venues and is also […]
Irish whiskey surpasses €1 billion in exports
The Irish Whiskey Association has announced exports of the spirit surpassing €1 billion in 2024 ahead of St Patrick’s Day celebrations around the globe. The latest figures from Bord Bia and the International Wine […]
Brown-Forman battles global tariff turmoil
Global uncertainty over alcohol tariffs has led Brown-Forman to describe the operating environment for the company as “increasingly volatile”. The US Government introduced a 25% tariff on products from Canada and Mexico […]
Diageo pauses production at Kentucky distillery
Diageo is the latest distiller to announce a pause in production and barrel filling at one of its facilities, with its Lebanon Distillery in Kentucky calling a halt until June 2025. The distillery, […]
Pernod Ricard’s Irish Distillers pauses production
Pernod Ricard’s Irish whiskey arm, Irish Distillers, has announced it will pause production at its Midleton Distillery from April 2025. Midleton Distillery is home to whiskey brands including Jameson, Redbreast, Midleton Very […]
Bundaberg Rum extends NRL partnership
Bundaberg Rum and the NRL have extended their partnership for another four years as the 2025 season gets underway. Bundaberg Rum (or Bundy as it’s known to its fans) has been a sponsor of Australia’s most popular sporting […]
