A new study from behavioral research company Veylinx has determined whether Super Bowl ads boost consumer demand for the products featured. The results show that 2023 Super Bowl advertising fueled a 6.4% increase […]
Tribe Breweries enters administration
Tribe Breweries has gone into voluntary administration, with FTI Consulting assuming responsibility for the day-to-day running of the business. FTI said in a media statement that it would “work with management and key […]
The brands driving growth for Campari in Australia
Despite poor weather and shipment challenges, Campari experienced 9.6% growth in Australia in 2022, driven by Wild Turkey Bourbon, Aperol and Campari. Explosive fourth quarter growth (+31.1%) was attributed to strong shipments […]
Founder departs Two Birds Brewing
Melbourne-based brewery Two Birds Brewing has farewelled its co-founder and Australian brewing legend Jayne Lewis. Or, as Two Birds described it on social media: “After 12 years of awards, costumes, laughs, love […]
Lion announces three leadership appointments
Lion has announced three leadership appointments in Australia across its marketing and spirits divisions as it looks to drive growth in new avenues. Lion Chief Marketing Officer Anubha Sahasrabuddhe will step into […]
TWE meets with Chinese trade officials
Treasury Wine Estates has confirmed that Penfolds managing director Tom King and the China Alcoholic Drinks Association (CADA) met last week. It was CADA that requested the Chinese Ministry of Commerce launch […]
Bill Gates buys $1.3 billion stake in Heineken
Microsoft billionaire Bill Gates bought a 3.76% stake in Heineken Holding NV last week, splashing out more than $1.3 billion on shares in the company. The move followed Mexican retail and bottling […]
Premiumisation drives double-digit profit for Australian Vintage
Australian Vintage Group’s premiumisation strategy is gathering momentum, with the company’s reported net profit after tax surging 29% in its financial results for the half year ended 31 December 2022. Net profit […]
The new normal for Coles Liquor sales post-COVID-19
Coles Liquor sales revenue was $2 billion for the first half of FY23, a decline of 2.4% as the business cycled approximately 15 weeks of COVID-19 related on-premise closures and restrictions in […]
Paramount launches Future Proof forum
Paramount Liquor is launching a new flagship, bi-annual forum called Future Proof, which aims to mix future trends, talking points and sustainability to turbocharge brands, businesses and the industry. The first Future […]