IWSR has identified six major trends shaping the future of drinks in the months and years ahead, led by growth opportunities linked to innovation and the increasingly influential Gen Z age cohort. […]
Six key drinks trends for 2026
The most popular Valentine’s Day gifts for 2026
New research shows 12% of Australians aged 18 and over — around three million people — plan to buy a Valentine’s Day gift, with alcohol and experiences such as dining out among […]
NFL & Pabst Blue Ribbon head Down Under
NFL fever swept Australia this week, with Super Bowl 2026 drawing 2.6 million viewers, surpassing the Melbourne Cup. Footy fans across the country chucked sickies, downed American beers and feasted on burgers […]
Flavoured vodka makes a comeback
A new breed of flavoured vodkas are taking the spirits world by storm, shaking off their bad reputation from the early 2000s. Back then crazy, artificially flavoured vodkas flooded the market and […]
Aussies cut down on social drinking as spending values shift in 2026
New research from ING has revealed many Aussies have decided to cut back on social drinking in 2026 to focus on other priorities. To better manage their budgets, many Australians are making […]
Grant Burge Wines partners with AFL
The AFL has announced a new partnership with Vinarchy, appointing Grant Burge Wines as the Official Wine Partner of the AFL, AFLW and Marvel Stadium. The four-year partnership, which commenced in January 2026, will […]
All the Super Bowl 2026 drinks ads
The Seattle Seahawks will take on the New England Patriots at Super Bowl 2026 on 8 February, but one of the most anticipated parts of the action will be off the field: the ad spots. […]
Australian Open delivers $600 million serve to Melbourne
It’s estimated the 2026 Australian Open (AO) injected more than $600 million into Melbourne’s economy, up from $566 million in 2025. Hospitality, retail and accommodation operators were the big winners, with hundreds of thousands […]
Tasmania dominates World Whiskies Awards 2026
Tasmanian distilleries have dominated the World Whiskies Awards 2026, winning 14 Category Awards (including eight Country & Category Winners) in the Taste competition. Tasmanian producers also took home 15 gold medals, 27 […]
Australia smashes it at World Whiskies Awards 2026
The World Whiskies Awards has revealed the winners in its Rest of World 2026 round, with Australia scooping 21 Gold medals and five 2026 Icons of Whisky wins. The competition celebrates whisky […]
