Australian Cocktail Month launches

By Editor on November 2, 2020 • ( Leave a comment )

Industry veteran Penny Sippe has launched Australian Cocktail Month to support bars and bartenders as they welcome guests back into their venues following COVID-19
closures and restrictions.

The event will be held in May 2021 and will partner with the best local and international spirits, liqueurs, and mixer brands to champion the Australian cocktail industry.

Low and no alcoholic options will also feature, allowing consumers to partake without compromising on what makes Australian bars great: the cocktail experience.

Tickets will provide consumers the key to unlocking unique bar experiences, hosted by industry leading professionals, and sipping delicious cocktails at great prices.

Digital initiatives will also be integral to the experience, allowing consumers outside the key cities to participate in Australian Cocktail Month and engage with an online audience.

Sippe (pictured main) has almost 10 years experience in creating memorable brand experiences for both consumers and trade within the Australian alcohol industry.

“Australian hospitality has brought me so much joy, fulfillment and friendship,”she said. “I am proud to launch Australian Cocktail Month and provide assistance to the industry as they rebuild following the pandemic.”

The concept has been enthusiastically received by bartenders and bars across the country.

“Now more than ever, our industry needs a diverse platform that drives consumers back into the bars that have supported brands, hosted our patrons and created spaces and memories,” said Tash Conte, owner of the award-winning Black Pearl in Melbourne, which reopened on October 30 after more than 100 days of lockdown (staff pictured below).