Could flat bottles be the future of wine? Accolade Wines has released a Banrock Station flat wine bottle range made from 100% recycled plastic in the UK.
Accolade has partnered with Garçon Wines on the initiative, with flattened bottles made from a glass-like plastic tough enough to withstand the rigours of the postal system yet light enough to keep delivery costs down.
The flat wine bottle breaks new ground by supplying multi-packs for shops that are easier for retailers to store and for consumers to carry home.
Banrock Station’s Merlot and Chardonnay is available initially in the UK supermarket chain Co-op.
The 75cl bottles are made from 100% recycled plastic, which require 75% less energy to produce and emit 79% less CO2 than a virgin PET. The bottles are also 100% recyclable and certified carbon neutral.
Weighing just 63g, the Banrock Station bottles are 87% lighter than the average glass bottle, resulting in significant CO2 savings across the supply chain. The flat design is 40 per cent smaller than the average glass bottle, while still containing 75cl of wine, and contributes to packaging efficiencies, with 2.3x more wine fitting on pallets, further reducing CO2 emissions.
Lindsay Holas, Brand Manager at Accolade Wines, said: “We pride ourselves on our environmental ethos and our aim is to galvanise consumers to ‘do good’ for themselves and our planet, as well as supporting retailers to meet the demand for green products. We know that 62 per cent of customers say they want to buy from sustainable brands and 37% of global consumers are influenced by ethical credentials when purchasing alcohol.
“The move to using these flat wine bottles is a big step in Accolade Wine’s environmental journey as we manage our business in a responsible manner from vineyard to the consumer. This will also allow Banrock Station and retailers to target younger consumers, who on the whole are more aware and concerned for the future of the planet. We’re pleased to collaborate with Garçon Wines and the Co-op to bring this exciting technology to market, benefitting both retailers and consumers.”
Garçon Wines is keen to introduce its flat wine bottle concept to the Australian market.
“Most definitely we will bring our innovative wine packaging products to Australia,” Santiago Navarro, CEO and co-founder of Garçon Wines told Inside FMCG.
“In fact, we’re already speaking positively and on a very regular basis with a varied number of Australian wine producers of different sizes – from the very large to the boutique.”