CUB has announced that Carlton Draught will shout punters two for one beers at participating venues on Saturday, November 14.
Carlton Draught is a founding member of the Let’s Melbourne Again initiative, which aims to rebuild confidence, creativity and hope in Melbourne.
Ad agencies Clemenger BBDO Melbourne, PHD and OMD are the forces behind the concept.
“We’ve all seen firsthand the impacts of COVID-19 on our community and on the businesses and institutions that make Melbourne the incredible city it is,” said Clemenger BBDO Melbourne CEO, Jim Gall.
“As a creative company that’s served the Melbourne community for 75 years, we knew we had to do something – Let’s Melbourne Again is a rallying cry for Melburnians as we work together to bring the city back to life and back to the Melbourne that we all know and love.
“Over the coming weeks and months, the businesses supporting Let’s Melbourne Again will be creating brilliant acts and experiences designed to spark joy and support the city’s economy – stay tuned for the announcements of those initiatives and for further information about how Melburnians can participate.”
Founding members of the Let’s Melbourne Again initiative include:
- Australia Post
- Carlton Draught
- City of Melbourne
- Committee for Melbourne
- Crown Melbourne
- La Trobe University
- Origin Energy
- PwC Australia
- Tennis Australia
- Village Cinemas
As part of the initiative, the Carlton Draught team is donating around 1000 kegs to pubs across Melbourne.
CUB said: “What a year. Melbourne you deserve a beer and Carlton Draught is shouting.”
You can find a list of participating venues here.