An innovative, eco-friendly New Zealand wine range called Round Theory has launched in Australia.
The range has been consciously crafted from the ground up to have as positive impact on the planet as possible. It features four varietals: Rosé, Sauvignon Blanc, Pinot Grisand a White Field Blend.
In recent years, ethical consumerism has moved from niche to normal. Recent studies reveal that nearly half (48%) of consumers deliberately switch to a brand or service providerthatis more sustainable. Additionally, 35% of consumers state the importance of selecting environmentally friendly packaging when making a food or beverage choice.
Round Theory is proudly climate positive thanks to its program with CarbonClick, which offsets at least double its carbon emissions produced. These carbon credits are being utilised in four global projects tohelp with conservation across rainforest and biodiverse environments as well as providing renewable energy sources.
The projects are the Yarra Yarra Biodiversity Project(Australia), Arawera Native Forest Conservation (New Zealand), Clean Energy Wind Power Project (India) and Rainforest Conservation and Agroforestry (Panama).
An advocate for sustainable packaging solutions, Round Theory’s unique-shaped glass bottles are 30% lighter, 35% shorter and made from clear glass for improved recyclability andtolower its carbon footprint, plus all cartons are made from 100% recycled paper. The brand’s packaging is made from 100% recyclable aluminium and plastic materialwith the back and front labels made from FSC certified paper, which has been harvested in a responsible manner.
Round Theory wines are sustainably grown and sourcedfrom Sustainable Winegrowing New Zealand (SWNZ)accredited vineyards in Marlborough and Hawke’s Bay.
Rowan Dean, VP Commercial Development Asia Pacific, Constellation Brands (parent company of Round Theory), is spearheading the launch of the new sustainable and innovative wine range in Australia.
“Sustainability needs to be high on the agenda for everyone in 2020 as consumers are increasingly demanding more ethical and environmentally responsible behaviour,” he said. “This commitment is at the core of Round Theory – from sustainable sourced and grown wine to our innovative-shaped bottledesigned to minimise its carbon footprint.”
“The Round Theory wine range has been created for people who enjoy delicious and quality wine but want to ensure their purchase decisions are also positively contributing to our planet,” Rowan explained.
Round Theory is available now in Dan Murphy’s, BWS, Liquorland and First Choice Liquor Market nationally at RRP $23.
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Categories: New releases
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