Ever wondered what a bottle of 1958 Penfolds Grange would taste like? An Aussie wine lover will get the chance to find out this week when Dan Murphy’s offers the prized vintage for $1 online as part of the Black Friday sales.

Australia has been a late adopter of the Black Friday sale concept, but has been getting up to speed in recent years. Originally a post-Thanksgiving tradition in the US, Black Friday and Cyber Monday are becoming major online retail events in Australia.

“This is our Lowest Price Guarantee at its best,” said Dan Murphy’s Head of Marketing & Loyalty Utadi Murphy. 

If purchased at full-price, each glass of the 1958 Grange would cost around $7500, but one lucky shopper will get a 99.9% discount.

But there is a catch; you have to be a member of the drinks retailer’s free loyalty program My Dan’s – which is free to join, and you can become a member in store or online – and you will be asked to explain in 25 words or less who you would share the bottle of Penfolds Grange with and why. 

Wine lovers can enter until December 2 through Dan Murphy’s website, and the lucky shopper will be contacted on December 17, just in time for Christmas.  Entry is only available for residents in NSW and VIC*.

The drinks retailer has also officially launched a 10-day-long Dan Murphy’s Deals campaign in stores and online.

“Although our lowest liquor price guarantee means you will always pay the lowest price, our Dan Murphy’s Deals is the best opportunity to stock up on drinks and get your gifts sorted ahead of the festive season,” said Murphy. “We have our team of knowledgeable Wine Merchants in stores and online who can help find gifts for even the most difficult friends and family on your list.”

With many shoppers often leaving it to the 48 hours leading up to Christmas Day to buy their drinks, Murphy explained that getting your shopping done early this year means you can avoid potentially having to queue into stores. 

“We all want to have a COVID-safe festive season, so to help customers and team members socially distance, we still have a limit on the number of people allowed in stores,” he said.

Dan Murphy’s also offers contactless delivery and pick-up, including the popular direct-to-boot pick-up service which is available across the majority of its stores. 

“We have increased our contactless delivery and pick-up capabilities across our network to help customers plan ahead, have a convenient shopping experience and maintain social distance this festive season,” Murphy said.