Bombay Sapphire has knocked Beefeater off the top spot in Drinks International’s Gin Report 2021. It’s been 10 years since the iconic gin was No.1 on the list. The results of the report are the culmination of a questionnaire of the world’s 106 hottest bars, each cherry-picked to take part based on their performance in global bar awards.
“We aim to find out not only which brands sell best but also what’s trending,” Drinks International explained.
The Bacardi-owned Bombay brand family – which includes Sapphire, East, Star of Bombay, Dry and Bramble – also finished second on Drinks International’s “Top Trending Brands” list.
“These two data sets give us an insight into the brands that are doing the most volume and the brands that are hot right now,” Drinks International added.
It follows Bacardi Rum topping the Drinks International Rum Report 2021, as the house pour in a quarter of the world’s best bars and a top-three choice in 15%.
Pernod Ricard’s Monkey 47 was No.1 on the Top 10 Gins trending list, with international gins Ki No Bi and Roku from Suntory in Japan and the Spanish Gin Mare also scoring nods with the world’s hottest bars.
In a coup for Aussie distillers, Four Pillars came in at No.10 on the trending list. It’s been a huge 12 months for Four Pillars, with the Yarra Valley-based distillery also recently named International Gin Producer of the Year at the International Wine and Spirits Competition.
Four Pillars produces around 600,000 bottles of gin per year, making it Australia’s leading gin distillery. Australia continues its gin boom, which has seen the local product grow 19.3 % year-on-year and over five years by a huge 34.3% (IWSR 2020).