Scottish craft brewer BrewDog has revealed its ambitious plans to supercharge its footprint in Australia.
Since its launch in 2019, BrewDog Brisbane has become one of brewer’s most successful sites globally, leading to plans to open a second bar site in Brisbane and its first in Sydney. There will also be BrewDog bars in Melbourne, Perth and Auckland – complete with micro brewing facilities so locals can enjoy freshly brewed beers on site.
BrewDog recently revealed plans to open the country’s first-ever eco-friendly craft beer hotel, The DogHouse Brisbane, that will cater to both human and canine guests. Following on from the success of The DogHouse in Columbus, Ohio – The DogHouse Brisbane will be equipped with shower beer fridges and hotel-room draft beer taps filled with Aussie-brewed Punk IPA.
Ed Bott, BrewDog’s ANZ CEO, said: “We are extremely grateful for the outstanding support we have received in Australia since we landed Down Under. It’s been a pretty wild ride so far, but we have ambitious plans for Australia and New Zealand, building a fast-paced sustainable business that can be a force for good. We can’t wait to bring our relentless obsession with incredible craft beer to the rest of the country and for our Punks to be able to head to their local BrewDog bar and get their paws on our freshly brewed Aussie beers.”
BrewDog was created as the first carbon-negative beer business in the world, with the ambition to become the world’s most sustainable beer business. It’s owned by thousands of craft beer lovers across the world who have all invested in the brewery’s pioneering ‘Equity for Punks’ crowdfunding program.
After releasing the blueprint for its expansion Down Under, BrewDog has now extended its crowdfunding initiative, Equity for Punks, until March 31 in Australia to give more beer lovers the opportunity to shape the future of the Australian-owned company. They have also opened up the raise to New Zealand.
Bott said the response to the current raise in Australia had exceeded the initial $300,000AUD target and is currently sitting at over $600,000AUD with over 900 investors to date.
Changes are already underway at the Brisbane beer campus, adding a larger outdoor seating area with shaded seating on the riverside terrace before they expand the brewery to install a pasteuriser that will help expand its AF (alcohol-free) beer range and an additional packaging line. Next, they will upgrade the taproom adding 100m2 of private event space, expanded walk-in takeaway shop and larger kitchen space.
BrewDog will also launch a number of special limited edition collaborations. The first, a European collaboration with the kings of Manchester, Cloudwater, was released last month, and they are also working on releasing their alcohol-free beer range as soon as possible. Starting with Nanny State, the range will be expanded later this year with Punk AF, Hazy AF and its raspberry AF Sour, Faux Fox.
Investments can be made through the OnMarket platform at www.brewdog.com/efpoz. Full details can be found in the Offer Information Statement.