New releases

Australia’s first gin-based hard seltzer launches

Sunny Eddy, based on Sydney’s Northern Beaches, has released Australia’s first gin-based hard seltzer.

Born in Avalon, Sunny Eddy Gin Seltzer’s three natural flavours are preservative free, contain no sugar and use triple-distilled Australian gin made with juniper and native lemon myrtle.

The gin-based seltzers come in three flavours: Lime and Cucumber; Crisp Pink Apple and Blood Orange and Grapefruit.

Each Sunny Eddy Gin Seltzer is just 76 calories per 330ml can, sugar free, gluten free and contains less than 1g of carbs.

Sunny Eddy founder Tim Phillips, whose previous health and wellness projects include Michelle Bridges’ 12WBT, said: “Seltzer is such a refreshing option for our hot summer days by the beach or pool, but honestly I found vodka-based seltzer a little bland. Being a gin fan and knowing how much Australians also love gin, we developed our botanical Aussie gin as a base. No sugar or preservatives makes Sunny Eddy Gin Seltzer a lighter, more refreshing alternative to a gin and tonic. It’s also an ideal option for those of us avoiding sugar or who are gluten intolerant.”

Still relatively new in Australia, seltzer’s popularity continues to explode with sales increasing month on month according to Nielsen. In the US, seltzer’s home market, it has seen triple-digit percentage growth over the past two years and is predicted to triple again in size by 2023, according to analysis from the IWSR.

Sunny Eddy Gin Seltzer is is available to purchase online via for delivery nationwide as well as through selected independent retailers in Sydney at RRP $6 per 330ml can or $59.99 per case of 12. ABV 4%.

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Categories: New releases